Couple of Brits with bad hair, Lennon and Harrison, otherwise known as John & George made the Strats pretty popular. Fender Stratocaster became popular around the world after Jimi Hendrix played it. There are many other famous guitar players who have played Strats besides Hendrix, such as; Eric Clapton, Buddy Holly, Richie Blackmore, Dick Dale, Kurt Cobain, Jeff Beck, etc.
The first Fender Stratocasters were available in 1954, a product purely for rebellious teens. While the guitar sold well at first, it didn’t dominate the market until later. One of the first famous players was Dick Dale, who pioneered surf music on Strats in the early 60s.
With these changes, Fender decided to give the player more options in new guitars. Instead of making the perfect tone entirely dependent on the player. Fender rolled out dozens of new and different Strats within five years. Another exciting news for Fender Fans was the ability to order their custom Strats. Before this, Fender Custom Shop was offering custom guitars for only rich and famous players. Everything had changed at the company but the clean and perfect tone of Strats has stayed the same.
After all, if the Strat is easy and fun to play, and produces a beautiful clean tone, why not use it for everything and just figure out effects later?
After its rebirth, Fender has invested in acquiring guitar companies such as Sunn, Trace Eliot, and Guild as well as house brands Squier and DeArmond. Each company brought more expertise to Fender’s team. By creating quality guitars, offering great service, and understanding guitar players’ needs, Fender became the world leader in guitar industry.
Fender Guitars are the legend of the guitar industry. Founder of Fender Brand, Leo Fender had worked as an accountant and radio repairman before becoming a luthier during the World War II. Leo Fender started building Fender Stratocasters during the spring of 1953.
Leo Fender had a successful guitar, Telecaster before Stratocaster previously known as Broadcaster. Novel design with the combination of perfect timing due to postwar prosperity and the popularity of the guitars, Stratocaster became a legendary guitar brand in the history of guitars.
Over 50 Years History Of Fender Stratocasters
Fender Stratocaster had been copied by many guitar companies until 1985. It needed an overhaul, and the sale of the company away from CBS provided it. Fender improved production at its foreign plants first thing, giving a much-needed improvement to the low end of its line. After that, Fender’s own factory was built in Corona, CA, and another in Ensenada, Mexico for the lower-priced models.
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